Unleash the Power of Storytelling in Your Corporate Videos

Technology 10 Min Read

Are you missing out on 70% of your potential customers? Studies show that more than half of viewers make purchase decisions after watching a brand's video. Additionally, over 85% of the audience prefers watching videos over reading content online. 

In today's digital world, users consume hours of content daily. Their attention span is shrinking, making captivating corporate videos more essential than ever.

Corporate videos can serve internal purposes as well, including training and onboarding, company updates, and team building. Videos have the unparalleled ability to capture attention and convey messages with impact. How can your corporate narrative leverage this powerful medium? Let’s find out!

Why Traditional Tactics Don’t Always Cut It?

You know you have something great to offer, but getting people to truly understand and care is the challenge. Have you faced these below-mentioned challenges?

• Customers glaze over at your product descriptions.

• Your trade show booth goes unnoticed amidst the crowd.

• Website visitors bounce before they even know what you do.

• Your marketing materials lack that punch to drive results.

Let's face it, grabbing attention these days is a battle. Long winded descriptions, generic presentations, and websites that blend into the background – they just don't cut it anymore. Here’s why:

1. Information Overload:  Audience consumes lots of content. It’s easy to miss text-heavy content and bullet points.

2. Passive vs. Active Engagement: Traditional tactics often involve passive information transfer. People file away brochures, and presentations become a blur of slides. 

3. Limited Emotional Connection: Facts and figures tell a story, but they don't necessarily evoke emotions.

4. Difficulty Standing Out:  Print ads, pamphlets, radio ads, etc doesn’t leave a lasting impression.

 

What is Corporate Storytelling Through Videos?

Storytelling Videos are dynamic mediums that go beyond traditional advertising to create meaningful narratives that resonate with viewers. A video can tell a captivating story that connects with your audience on a deeper level. 

Think of it this way: Instead of listing features and facts, create a narrative. Showcase your company's values, mission, and how it helps people. 

For example, a real estate builder could tell the story of a young couple's journey. From house-hunting frustration to the joy of finding their dream home in a community they love.

By infusing your videos with emotion and relatable content into your video, you build a strong connection with viewers. They see themselves in the story and understand how your brand can improve their lives. This emotional connection leads to brand loyalty and ultimately, more customers.

Different Types of Corporate Videos

Now let’s explore different types of videos that can help your business. Each type serves a specific purpose and targets a particular audience. These are some popular options:

• Company Culture Videos: Ever wondered what it's like to work at your company? Culture videos take viewers behind the scenes, showcasing your team, work environment, and company values. These are great for attracting talent and building a strong employer brand – perfect for careers pages or social media.

• Product or Service Videos: Need to explain what you do in a clear and engaging way? Product or service videos are perfect for this goal! They use visuals and demonstrations to showcase your offerings, all while maintaining your brand's identity. Ideal for landing pages, website explainer sections, or trade shows.

• Explainer Videos: Explainer videos use animation, motion graphics or simple visuals. It helps in breaking down information in an easy-to-understand way. They're fantastic for educating potential customers on your website or social media platforms.

• Client Testimonial Videos: These videos showcase satisfied customers sharing their positive experiences with your company. Helps in building trust with potential clients. You can display corporate testimonial videos on your website, social media, or even sales presentations.

• Training Videos: Need to onboard new employees or upskill your existing team? Training videos provide a clear and consistent way to deliver information, saving time and resources. Internally, they serve various purposes, from software tutorials to safety procedures..

• Video Ads: Catchy and informative, marketing videos can grab target audience attention on social media platforms, websites, or even video streaming services. You can use these promotional videos to create awareness about the brand or highlight special offers.

• Event Highlights: Capture the excitement of company events, conferences, or trade shows with dynamic highlight reels. Share these videos on your website, social media channels, or email newsletters. 

What Goes Behind A Corporate Video Production?

After finalizing your goals, audience and type of video, the next is the video production. While the specifics may vary, here's a general roadmap for creating impactful corporate videos content:

1. Planning & Scriptwriting:  Every great video starts with a solid plan. Define your goals, target audience and key message clearly. Depending on these objectives, craft a compelling script that guides the storytelling.

2. Filming & Production:  This is where your vision comes to life! Whether using live-action footage, animation, or a combination, filming requires careful planning and execution. Choosing the right location, actors, and equipment all contribute to a captivating outcome.

3. Video Editing: This is the next step after filming your videos. Here, raw footage transforms into a cohesive and engaging story. Elevate the experience with relevant music, sound effects, and transitions.

Choosing Your Platform:

Once your video is ready, it's time to share it with the world! The best platform for your video depends on where your target audience spends their time and what you want to achieve. Here are a few popular options to consider:

Digital Platforms:

• Website: Landing pages, product pages, or a dedicated video section can showcase your work on your own turf. High-quality videos can be incredibly effective in grabbing website visitors' attention.

• Social Media: We suggest keeping your videos short, sweet, and catchy. Explainer videos or high-quality ads featuring real people can grab attention on various social media channels.

• Email Marketing: Customer testimonial videos can add a special touch to your email campaigns. Additionally, brand or product showcases, event highlights, or achievement videos can enhance your messaging.

Physical Spaces:

• Trade Show Booths: Captivate attendees with high-quality video displays showcasing your company, products, or services. Interactive video elements can further engage visitors and leave a lasting impression.

• Signage: Digital signage in lobbies, waiting rooms, or elevators can be a great place to loop short video snippets. These videos can inform or entertain your audience.

Internal Communication:

• Meetings and Conferences: Enhancing presentations with video segments can serve multiple purposes. They can explain complex topics, showcase company achievements, or introduce new leadership.

• Employee Onboarding & Training: Informative and engaging video tutorials, explainer videos, and company culture videos can streamline the onboarding process. They also provide ongoing training opportunities for employees.

• Internal Communication Channels: Leadership can use company intranet or communication platforms to share video messages, highlight employee achievements, or promote company culture.

5 Essential Tips When Creating Corporate Videos

Now that you know that corporate videos can cut through the noise and leave a lasting impression. With so many options, crafting the perfect video can seem daunting. Here are 5 essential tips to ensure your corporate video hits the mark:

1. Keep it Short & Sweet: Attention spans are short. Aim for concise and engaging videos that deliver your message effectively.

2. Quality Matters: Invest in high-quality production value, even for simple videos. Good lighting, sound, and visuals make a huge difference in professionalism and audience engagement.

3. Tell a Story: People connect with stories. Weave a compelling narrative into your video to capture attention, evoke emotions, and make your message memorable.

4. Call to Action: This is the perfect way to get your viewers to take action. Tell them what you want them to do after watching your video, whether it's visiting your website, contacting you, or learning more.

5. Plan, Track & Analyze: Begin with a strategy in mind and then understand your goals, audience and medium. Once your video is live, it’s essential to monitor its performance. See what resonates with your audience and use that data to improve future corporate videos.

How a Corporate Video Production Company Can Help

Crafting a high-quality corporate video is not an easy task. Partnering with experienced corporate video makers like Pace Media can unlock the full potential of your brand. Here's why:

• Expertise: Benefit from the expertise and experience of seasoned professionals. They understand how to craft compelling videos that resonate with your audience.

• Quality: The team possesses state-of-the-art equipment and an innovative skill set. This ensures top-notch quality in every aspect of your video production, from scripting to editing. 

• Creativity: Tap into our creative vision to bring your ideas to life with innovative concepts. Our solutions capture attention and make an impact.

• Efficiency: Streamline the production process and ensure timely delivery of high-quality content. This allows you to focus on your core business.

• Comprehensive Services: Enjoy end-to-end services, from concept development to post-production editing. Highly dedicated team at Pace Media can handle every aspect of this process.

As We Conclude…

We hope that this blog post has equipped you to understand the power of corporate video in driving brand success. But crafting truly impactful and compelling content often requires expertise and resources.

Partnering with a skilled video production company like Pace Media can truly elevate your brand experience. Pace Media’s innovative and top-notch services are perfect for any type of corporate videos.

Many companies have found success with Pace Media's services such as - Corporate Video Production, Explainer Videos, Ad Films, Social Media Videos, 2D Animation etc.

With years of experience and a deep understanding of branding, Pace Media is a top video production company. The expert team will guide you from concept to delivery, ensuring your video is unique and attention-grabbing.

Whatever your needs, Pace Media crafts a solution that stands out.

Ready to unlock the power of storytelling? Contact us today and let's craft a video that tells your brand story and achieves remarkable results.